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Customer Lifetime Value Calculator
Calculate what a repeat customer is worth over time.

Calculators that work for any home service trade, tax estimates, customer lifetime value, marketing ROI, and employee cost breakdowns.
Every trade gets its own calculators, templates, and generators, plus universal tools that work for any contractor.
Start with the calculators and templates contractors in your trade use most.
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Calculate what a repeat customer is worth over time.
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Measure return on Google Ads, mailers, and other lead sources.
Business math tools that work for HVAC, plumbing, electrical, and any home service trade.
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Estimate quarterly tax set-aside for home service business owners.
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Estimate quarterly tax set-aside for home service business owners.
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Calculate what a repeat customer is worth over time.
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Calculate what a repeat customer is worth over time.
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Measure return on Google Ads, mailers, and other lead sources.
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Estimate what your business could sell for using the SDE × multiple method, with value drivers, a likely price range, and a revenue cross-check.
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True cost of hiring a tech including taxes, benefits, and vehicle.
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Find the total burdened labor cost for one job, loaded hourly cost (wage + burden) × hours × crew, and see labor as a percent of the job price.
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Split one job’s revenue and cost across your crew, subcontractors, and materials, and see the margin you keep on each.
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Find the monthly revenue and jobs your shop needs to cover all fixed costs.
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See if a truck, tool, machine, or software pays for itself: payback period and return on investment.
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Turn any job price into a monthly payment: show "$X/month," compare terms, and see total interest.
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Turn part and material cost into the right sell price: convert markup to margin (and back) and stop underpricing every job.
Some business decisions apply to every trade, how much to spend on marketing, what a customer is worth over time, and whether you can afford your next hire. These universal calculators give you quick answers without opening a spreadsheet.
Use them alongside trade-specific tools for HVAC, plumbing, and electrical work. When your pricing is dialed in and your documents are consistent, Crew can focus on what matters most: answering every call and booking the job.
Free downloadable documents for HVAC, plumbing, and electrical contractors.
Guides on pricing, hiring, marketing, and operations.
State-by-state license requirements for HVAC, plumbing, and electrical contractors.
See how Crew answers calls and books jobs for your team.
Diagnostics, installs and the odd bad attic, from contractors who film their own jobs.

We run your numbers on the call and tell you if the maths does not work for a shop your size. That happens, and it is a cheaper conversation than finding out three months in.