A tradesperson carrying a panel across a roof against a clear sky
About CloseCrew

We build one receptionist, configured to one shop

Crew is an AI receptionist for the home service trades, set up around how your company actually answers the phone rather than handed to you as a generic login. The free calculators are how we learned the trades, and how a small company earns a corner of the internet.

What we do

We build the receptionist around your shop, not the other way round

There is no generic version of this product that we hand you a login for. Every deployment is configured to one company's trades, hours, pricing, and rules about what it is allowed to decide.

Crew is an AI receptionist for the home service trades, and the part that makes it work is the part that is specific to you. What counts as an emergency at your shop. Which jobs go to which tech. What you charge to come out. Where you will not travel. Which calls it should never take at all. Two HVAC companies three miles apart do not answer the phone the same way, and an agent that treats them as the same account is one that gets things wrong in ways that cost real jobs.

So the work is not shipping you software. It is sitting with how your office already runs, encoding that, connecting it to the schedule your team already works from, and then handing it over with the boundary written down.

A one-truck shop can be excellent at the trade and still lose half its work to a phone that rang while someone was under a house.

That is the problem this exists for. Nobody we spoke to described it as a software problem. They described it as the cost of being small.

Then why is half this site free calculators?

Two honest reasons, and neither of them is that the tools are the business.

The first is that you cannot build an agent that tells a condenser from a compressor by reading a product brief. Working through duct sizing, voltage drop against effective impedance, gas pipe by the longest-length method, and load calculations to Article 220 meant reading the codes properly and then talking to the people who work against them. That is where the phone kept coming up, always as an aside rather than as the topic.

The second is plainer. We are a small company competing for attention against platforms with enormous marketing budgets, and free tools that genuinely work are how we earn a corner of the internet where contractors find us at all. That is a real commercial motive and we would rather say it than pretend to altruism.

What we will not do is make them bait. There is no account wall, no email gate, and no results-in-exchange-for-your-details. Use any of them right now, for years, and never speak to us. They are useful on their own terms or they are not worth having on the site.

What we hold to

Six commitments you can check against this page

Not values. Commitments, each one falsifiable by looking at the site. If any of these stops being true, the site will show it before we admit it.

No customer we cannot name

There are no testimonials on this site, no customer logos, and no case studies. Not because there is nothing to say, but because the only version worth publishing is one a named business agreed to in writing. Until then the space stays empty rather than filled with stock praise.

No number we cannot source

No conversion percentages, no revenue multiples, no setup times. The only figure shown at full scale anywhere on this site is the one on the missed-call calculator, and that one is yours: you moved the sliders that produced it.

The tools do not become a funnel

No account wall, no email gate, no results-in-exchange-for-your-details. If a calculator ever starts asking who you are before it will show you an answer, something has gone wrong here that is worth writing to us about.

The agent says what it is

Asked whether they are talking to a person, it says no. It does not adopt a human name to blur the question and it does not talk anyone out of asking for a human. A product that has to lie in the first ten seconds is not a product we want to run.

Demonstrations are labelled

The sample calls on this site are authored to show the product working, and every one of them says so on the surface it appears on. A recording that looks like a customer call and is not is the single fastest way to lose a contractor who is already sceptical.

We will talk you out of it

If your call volume and your average ticket do not justify this, the demo call is where you should hear that, not month three. It is a cheaper conversation for both of us, and it is the only reason the calculator sits on the front page instead of behind the pitch.

The corner we earned

All 60 of them, and not one asks who you are

Not the product, and not a sample of it either. This is the whole library: the work that taught us the trades, and the reason a contractor searching for duct sizing at eleven at night ends up on our site instead of somebody else's.

If one of these ever starts asking for an email address before it will show you the answer, something has gone wrong here that is worth writing to us about. That is the third commitment on this page, and this wall is where you can check it: pick any of the 60 at random.

Or skip all of this and go use a calculator.

We will run your numbers on the call and tell you if the maths does not work for a shop your size. That happens, and it is a cheaper conversation than finding out three months in.

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