Top 17 HVAC Influencers to Know in 2026

Craig founded AC Service Tech. It's a leading educational platform in the HVACR service industry. The YouTube channel contains step-by-step instructional content. Beginners and experienced masters learn the trade in a straightforward way.

His content covers everything from basic refrigeration cycles to advanced diagnostics. Every video is designed to be followed along on the job. No fluff. Just clear, practical instruction that techs actually use.

Find Craig on YouTube, Instagram, Facebook, X, and LinkedIn.

Influencer type: Micro influencer

YouTube subscribers: 605K+

Instagram followers: 34K+

Facebook followers: 96K+

Trent is a former HVAC technician turned full-time content creator. Over 16 years of field experience. He uses that knowledge to produce humorous, relatable content that HVAC techs love.

His authentic approach has gathered a massive community on TikTok. He often discusses transitioning from technician to influencer. And the importance of humor in an industry that takes itself seriously.

Find Trent on TikTok, Instagram, and YouTube.

Influencer type: Micro influencer

TikTok followers: 826.7K+

YouTube subscribers: 137K+

Instagram followers: 366K+

Joshua hosts HVAC Guide for Homeowners. His YouTube channel educates homeowners about heating, ventilation, and air conditioning.

The channel helps people make informed decisions about purchases, maintenance, and troubleshooting. Product reviews. Maintenance tips. HVAC concept explanations. His content bridges the gap between contractors and customers.

Influencer type: Micro influencer

YouTube subscribers: 161K+

Instagram followers: 270K+

Chris is a technician and educator with over 20 years of experience. His YouTube channel features unfiltered job site footage. Real diagnostic and repair scenarios. No staging.

His technical depth offers detailed explanations that enhance understanding. Techs watch his videos to see how experienced professionals approach problems they encounter daily.

Influencer type: Micro influencer

YouTube subscribers: 200K+

Instagram followers: 27.3K+

Curtis is a seasoned technician focused on residential service. His YouTube channel shows people entering the field exactly what to expect.

Videos cover maintenance, repairs, and practical demonstrations. Content works for both newcomers and experienced techs wanting to refine their approach.

Influencer type: Micro influencer

YouTube subscribers: 81.8K+

For HVAC marketing strategies that complement influencer partnerships, see our marketing guide.

Ty is an HVACR educator known for hands-on technical training. He makes education accessible and practical for new techs and seasoned professionals.

Content ranges from foundational refrigeration cycles to advanced diagnostics. He also offers courses for deeper learning. His YouTube channel, Instagram, Facebook, and LinkedIn cover it all.

Influencer type: Micro influencer

Instagram followers: 26.3K+

YouTube subscribers: 69.5K+

Facebook followers: 60K+

Tersh has over a decade in home services. He founded and co-hosts the Service Business Mastery Podcast. His content helps business owners optimize operations and achieve sustainable growth.

Topics include leadership, automation, and business scaling. Find him on Instagram, LinkedIn, TikTok, and YouTube.

Influencer type: Micro influencer

Instagram followers: 3,470+

TikTok followers: 15.6K+

YouTube subscribers: 57.7K+

Zack created the HVAC Shop Talk podcast and YouTube channel. He's a seasoned technician who leverages field experience for insightful content.

His podcast covers emerging technologies and practical advice. On his YouTube channel, he posts live interviews, tool reviews, and how-to guides.

Influencer type: Micro influencer

Instagram followers: 12.7K+

YouTube subscribers: 14.8K+

Influencer content educates your audience. But education alone doesn't book jobs. The homeowner who watches a maintenance video still needs to call someone. That call comes at 7 PM. Nobody answers. The customer hires whoever picks up.

Larry, CloseCrew's AI Employee, answers every call 24/7. He qualifies the lead. Books the appointment. Sends a confirmation text. The awareness your influencer partnership created converts into actual revenue.

Under @HVACknowitall1, Gary is an educator, podcast host, and tool reviewer. He breaks complex topics into understandable segments.

His influence spreads across YouTube, TikTok, Instagram, and LinkedIn.

Influencer type: Macro influencer

YouTube subscribers: 38.4K+

TikTok followers: 56.9K+

Instagram followers: 91.2K+

Jessica is a third-generation refrigeration mechanic from Canada. She shares her journey through YouTube, Instagram, TikTok, and her website.

Her content offers practical insights and real scenarios. She encourages more women to consider HVACR careers. An important voice in an industry working to diversify.

Influencer type: Micro influencer

Instagram followers: 34.8K+

YouTube subscribers: 3.87K+

TikTok followers: 37.5K+

Widely recognized as America's "Service Sales Coach." Over 40 years of experience. Joe trains thousands of business owners, managers, and techs on presenting premium solutions ethically.

His focus on ethical sales practices and customer service excellence sets the standard. Find Joe on Facebook, LinkedIn, and YouTube.

Influencer type: Micro influencer

YouTube subscribers: 13.1K+

Victor rose rapidly from technician to business owner and coach. His story inspires HVAC techs and homeowners.

He shares insights on sales, leadership, and business development on TikTok, YouTube, Facebook, and LinkedIn.

Influencer type: Micro influencer

Instagram followers: 13.1K+

Facebook followers: 9.7K+

Self-taught with 17+ years of experience. Eduardo provides insights into wiring configurations, sensors, and HVAC repairs.

Find him on Instagram, LinkedIn, and TikTok.

Influencer type: Micro influencer

Instagram followers: 15K+

Gil hosts the HVAC Uncensored podcast. Technical advice. Industry trends. Business strategies. Brutally honest conversations.

Find him on Instagram, YouTube, and Facebook.

Influencer type: Micro influencer

Instagram followers: 13K+

Jacob is a residential HVAC tech who doesn't take himself too seriously. His YouTube channel features tool reviews, on-the-job footage, diagnoses, and van tours.

Authentic content that shows the real side of the trade.

Influencer type: Micro influencer

YouTube subscribers: 15.8K+

Jennifer is an HVACR technician, educator, and advocate. She owns the HVA-Chicks Coalition. It provides free training and resources for all genders.

Find her on Instagram, LinkedIn, and her website.

Influencer type: Nano influencer

LinkedIn Followers: 35.6K+

Instagram followers: 3,400+

CEO of Grasshopper Heating and Cooling. Amanda is a business builder and innovation mentor. She shares insights on leadership, branding, and team development.

Setting an example for women in the trades. Active on LinkedIn and TikTok.

Influencer type: Nano influencer

TikTok followers: 2,800+

Use discovery tools. Platforms like Upfluence, NinjaOutreach, or Modash find creators by niche, subscriber count, and engagement rate.

Search social media. Use hashtags like #HVACLife, #HVACTech, and #HVACInfluencer on TikTok, Instagram, and YouTube.

Follow industry podcasts. Influencers appear as guests frequently. Subscribe to HVAC Uncensored and HVAC Shop Talk.

Join trade communities. Reddit's r/HVAC and Facebook groups surface recommendations. Many influencers engage directly there.

For building your HVAC SEO alongside influencer strategy, see our SEO guide.

Build genuine partnerships. Not transactional sponsorships. Approach with a clear strategy.

Create compelling offers. Your collaboration should bring value to the influencer's audience. Tool reviews. Software walkthroughs. Service demonstrations. Sponsorship deals, affiliate commissions, or co-branded content.

Launch contests and giveaways. Product giveaways spark engagement. Influencers promote via live streams, reels, or posts. You gain visibility and followers.

Use branded hashtags. Promote custom hashtags that are easy to remember. Encourage user-generated content. Build brand identity organically.

Allow influencers to speak authentically. Don't control their voice. Provide clear expectations and high-quality assets. Track performance through click-throughs and engagement rates.

Payment depends on campaign scope, audience size, and content type. Make compensation fair and attractive.

Flat fee. Fixed amount for specific deliverables. Agreed before the campaign starts. Varies by follower count and complexity.

Performance-based. Reward based on conversions, clicks, or sales generated.

Affiliate commissions. Long-term partnerships using unique codes or links. Influencer earns a percentage of each sale.

Free products or tools. Works well for nano influencers. Especially when they genuinely find your product valuable.

The ideal influencer has industry credibility and authentic engagement. Consider these factors:

• Audience relevance. Do their followers match your target customers?

• Content quality. Is it professional? Consistent? Engaging?

• Brand alignment. Do their values match yours?

• Past collaborations. Do they jump between brands or stay loyal?

• Engagement rate. High followers with low engagement signals fake audience.

Watch for red flags. Fake followers. Inconsistent brand partnerships. Content tone that doesn't match your company.

Influencer collaborations are powerful. But they shouldn't be your only strategy.

Local SEO. Show up when people search "HVAC near me." Get five-star reviews. CloseCrew's reputation management automates review requests after every job.

PPC advertising. Target high-intent searchers. Track ROI on every campaign. Know what's working and what isn't.

Social media content. Post maintenance tips. Team spotlights. Behind-the-scenes content. Build trust and recognition.

Email marketing. Stay top of mind with regular newsletters. Seasonal offers. Educational content.

24/7 call answering. Every marketing strategy generates calls. Influencer content. SEO. Ads. Social media. But calls only become revenue if someone answers.

Larry answers every call. Day and night. Your influencer partnership builds awareness. Your SEO generates searches. Your ads drive clicks. Larry converts all of it into booked jobs.

Arctic Air saw 30% more revenue in one year. Premier Heating converted 3x more leads. Air Design added 13 extra appointments in 30 days. All because every call got answered. Every estimate got followed up.

Your marketing creates awareness. CloseCrew captures it.