Plumbing Slogan Generator

• Van / truck lettering — 30 characters, 6 words

  United States Sign Council: six words or 30 letters is what a passing motorist can actually read.

• Business card line — 62 characters (estimate)

  Computed from the card this site's business-card builder prints: a 234 pt live column at 7.5 pt type.

• Yard sign (2 lines) — 28 characters per line, 2 lines, 7 words (estimate)

  Seven words or fewer is the sourced cap for an 18 x 24 in sign read from the road. The per-line split is our estimate.

• Google Business Profile description — 750 characters

  Google: "Do not exceed 750 characters in the description field." Your tagline opens it; the rest is yours.

Sources: United States Sign Council, Sign Legibility Rules of Thumb · Google, Edit your Business Profile · yard sign layout rules. The business-card budget is computed from the same 234 pt live column this site’s business-card builder prints at; the yard-sign per-line split is our estimate, because a tagline’s letter height there depends on how much room your company name takes. Google also prohibits taglines in the business name field — the 750 characters are for the description.

• An express claim is presumed to matter

  The FTC’s deception policy presumes express claims are material, and calls out performance, durability, and warranties by name. That is most of what a contractor tagline is made of.

• You need the proof before you run the ad

  Substantiation policy requires a reasonable basis for an objective claim before it is published. “Same-day service guaranteed” is an objective claim. “Same-day appointments available” is a description of how you book.

• “Best” is usually fine. “#1” is not.

  Puffery — an opinion nobody takes as fact — is a real safe harbour, and “best” sits inside it. A ranking, a rating, or an award reads as something a customer could go and verify, so it does not.

• The strongest promise names its own remedy

  The national brands that own this space all do the same thing — “on time, or you don’t pay”. It is better marketing, and the remedy is the substantiation.

• A credential on a truck may need a licence number next to it

  California requires the licence number in all advertising and names vehicle lettering and yard signs specifically — the two surfaces with the tightest character budget. Check your own state before the wrap goes on.

This is a prompt to check your wording, not legal advice. Sources: FTC Policy Statement on Deception · FTC Policy Statement Regarding Advertising Substantiation · CSLB, advertising on vehicles.

• Benefit

  Names what the homeowner gets. The safest line to put on everything.

• Promise

  Commits to something specific. The strongest of these attach a remedy — and they are the ones to check against the claims panel.

• Local

  Ties you to the town. Works hardest on yard signs and truck doors in the neighbourhoods you already serve.

• Wordplay

  Memorable, and it dates faster. Good on a shirt, risky as the line under your logo.

• Descriptor

  Says plainly what you do. Boring on purpose — it is the one that helps a stranger understand you in two seconds.

• Tell it who you are and what you lead on

  Enter your business name and city, then pick the one thing you want a stranger to remember: speed, price, experience, workmanship, family-owned, or 24/7 availability. Trying to say all six is how taglines end up saying nothing.

• Compare five patterns side by side

  Each result is labelled with its pattern, so you can see how a benefit line reads against a promise, a local-pride line, a pun, or a plain service descriptor, and pick the one that actually sounds like your shop.

• Check that it physically fits

  Every slogan is measured against four real surfaces: van and truck lettering (30 characters, six words), a business card line, a two-line yard sign, and the Google Business Profile description. Anything that oversets is flagged with how much to cut.

• Check what it claims

  Guarantees, superlatives, absolutes, price claims, and credential claims are all flagged as advertising claims you would have to be able to back up, each with a rewrite that keeps the message and drops the assertion.